Eating grass fed beef for a healthy family and a healthy environment

Providing our families with delicious, quality food is a goal we, as parents, can all get behind.

As the daughter of a fourth generation farmer, I learned from an early age what it took to raise quality food. We had a large family, so my summer included long hours helping my mom tend our garden – planting and weeding to nurture the goodness of the seasonal harvest. This was, of course, followed by what felt like even longer hours canning and preserving all that just-picked goodness so that the taste of summer would last all year long.

While the convenience of a quick trip to the grocery store or direct-to-me home delivery makes gardening a luxury for me today vs. a necessity, I find myself craving the simple pleasure of the foods of my childhood. Beans that snap from the vine, tomatoes bursting with the taste of summer, and berries so juicy that they color your palms red. What I know now, that I didn’t appreciate as a child, was the nutritional goodness our garden-fresh produce provided.

Today, I am a wife and a mother of two rambunctious boys and the leader of the Strauss family’s Free Raised® grass-fed beef program. I like to think that having a female lead their beef program is just another example of how Randy and Tim Strauss think differently than most.

The Strauss family believes that when serving red meat it’s important to serve the healthiest option possible. But as parents, we know that kids are fussy. That is why we are so passionate about providing the best tasting grass-fed beef possible. Our farmers are craftsmen, reviving the almost-lost art of true grass-finishing. The end result? Beef that your whole family will love. Beef that reminds me of my childhood.

Grass-fed, grass-finished beef has been shown to contain antioxidants such as vitamins A and E. Vitamin A contributes to a healthy immune system and improved vision function. Vitamin E also supports a healthy immune system.

In addition to contributing to a healthy family, the pasture grazing done by 100% grass-fed cattle supports a healthy environment. Properly grazed pastures help control erosion – keeping toxic chemical run off out of our streams, waterways and oceans. And the deep roots of perennial pasture grasses capture and filter rainfall, replenishing underground aquifers with clean, crisp water.

We understand that Strauss grass-fed beef costs a little more than conventionally raised alternatives. People often ask us why that is. It is simple. Our farmers are raising cattle using 100 year-old methods. That means all the weight-gaining, speed-to-market tools such as feedlots, corn and grain rations, growth hormones, and antibiotics cannot be used to raise Strauss grass-fed beef. Because that often means paying more at the grocery store, we provide individually wrapped steaks, and smaller portion sizes.  Gentle on the environment and the wallet.

So, if you are a grass-fed fanatic or still sitting on the sidelines, I encourage you to give it a try. Simply eating one pound of delicious American-raised grass fed beef a week is a small but delicious way to pay it forward for the environment and for your family’s health.


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About the Author
Lori Dunn is the vice president of grass fed beef for Strauss.  She grew up milking cows on her parents’ dairy farm in central Wisconsin.  Her passion for small-farm agriculture is rooted in the generations of her own ancestors who tilled the earth to sustain themselves
 as well as 20 years of meat-industry experience.  When not at work, Lori and her husband Chris are busy renovating their 100+ year old farmhouse while trying to keep up with their boys’ active schedules. 

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