LET’S TALK SUSTAINABILITY
Thanks for visiting Strauss Brands – we’re happy to have you here. Our family’s goal has always been to provide great tasting meats you can feel good about putting on your family’s table. However, we don’t feel it’s enough to only put out a great tasting product. We strive to do things the right way, making choices that benefit not only our customers, but also our environment and cattle.
We believe it starts with American farmers – no one is more important when it comes to tending to the land. Our family farmers raise their cattle at nature’s pace. They let the cattle graze on open pastures, doing their part to protect our fragile ecosystem of the prairies and grasslands. Strauss farmers believe as we do – if we take care of the land, the land will take care of our cattle.
And because our farmers do not rely on chemical fertilizers and fossil fuels to produce bumper crops, they greatly reduce the opportunity for dangerous erosion and runoff into our lakes, rivers and waterways.
We believe that sustainable agricultural practices are the future, but to accomplish our goals, we must support the family farmers and ranchers whose livelihood depends on it. Your choice in beef matters. By choosing American-raised, your purchase can help change the industry by supporting American farmers who are doing the right thing for our animals and our Earth.
Won’t you join us?
Our family has teamed up with the following partners to build a better future and preserve two of our planet’s most vital resources: water and land.
The Michael Fields Agricultural Institute is a non-profit organization with the mission to nurture the ecological, social and economic resiliency of food and farming systems through education, research, policy and market development. Drawing on expert, innovative, successful farmers, and leaders in the University of Wisconsin and UW-Extension faculty for training, the Institute works to cultivate agricultural landscapes with healthy regional systems of land use, food production and distribution.
Recognizing agriculture is one of the biggest uses of chemicals, Strauss has pledged to support the Michael Fields Agricultural Institute in their study of regenerative agricultural techniques. Together, we will work to protect the quality of our soil and water.
The American Prairie Reserve (APR) is an independent non-profit organization that has privately undertaken a project in northeastern Montana to create a wildlife conservation area of over three million contiguous acres through a combination of both private and public lands. APR’s goal is to acquire and manage approximately 500,000 private acres, which will serve to “glue together roughly three million acres of existing public land” to create a wildlife complex for conservation and public access.
Acknowledging the importance of protecting natural prairie habitat as the building block for the future of sustainable agriculture, Strauss will support American Prairie Reserve in their mission to protect remaining native prairie grasslands.