Valued Partners

Our Valued National Partners

Our family has teamed up with the following partners to build a better future and preserve two of our planet’s most vital resources: water and land.


CrossFit Inc. is the developer and provider of the CrossFit® Fitness Program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 12,000 affiliated gyms in CrossFit’s global network.

Strauss Brands and CrossFit® have embarked on a partnership to educate consumers on the ways grasspowered protein can fuel an active lifestyle. As part of the multi-year collaboration, Strauss has developed a CrossFit-Approved® box featuring a curation of its grass-fed and cage-free proteins tailored to meet the demands of CrossFit athletes. The box is available for purchase on Strauss’ online store, Strauss Direct. CrossFit-Approved® labels will appear on Strauss’ in-store packaging at nationwide retailers later this year.


The Michael Fields Agricultural Institute is a non-profit organization with the mission to nurture the ecological, social and economic resiliency of food and farming systems through education, research, policy and market development. Drawing on expert, innovative, successful farmers, and leaders in the University of Wisconsin and UW-Extension faculty for training, the Institute works to cultivate agricultural landscapes with healthy regional systems of land use, food production and distribution.

Recognizing agriculture is one of the biggest uses of chemicals, Strauss has pledged to support the Michael Fields Agricultural Institute in their study of regenerative agricultural techniques. Together, we will work to protect the quality of our soil and water.


The American Prairie Reserve (APR) is an independent non-profit organization that has privately undertaken a project in northeastern Montana to create a wildlife conservation area of over three million contiguous acres through a combination of both private and public lands. APR’s goal is to acquire and manage approximately 500,000 private acres, which will serve to “glue together roughly three million acres of existing public land” to create a wildlife complex for conservation and public access.

Acknowledging the importance of protecting natural prairie habitat as the building block for the future of sustainable agriculture, Strauss will support American Prairie Reserve in their mission to protect remaining native prairie grasslands.


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